Branding that captures and connects.

Batch #5 was created as a separate gluten-free bakery by the owner of Bath Bakery, inspired by his granddaughter who has coeliac disease. Royal Flush developed the strategy, identity and packaging labels around that story, creating a brand with warmth and character rather than the clinical feel often associated with gluten-free products.

• Brand Strategy
• Brand Identity
• Packaging Label Design

The Ice Co already had frozen cocktail products, but the existing packaging was failing to connect with the audience. Royal Flush repositioned and redesigned the range around younger consumers looking for fun, sweet frozen cocktails, creating a more distinctive identity and a more sophisticated extension for the prosecco-based products.

• Brand Identity
• Logo Design
• Packaging Design
• Range Development

The challenge was not to reinvent Jones Crisps, but to show how the existing brand could be evolved more sympathetically. Royal Flush created a cleaner packaging concept that retained familiar brand cues while improving presentation, hierarchy and shelf presence.

• Brand Evolution
• Packaging Design
• Brand Identity

Pole Sud produced French ice creams for professional chefs, including unusual flavours designed to become part of a finished dish rather than simply a dessert on their own. Royal Flush positioned the range like paints on an artist’s palette, then developed the photography and art direction to show chefs the creative possibilities of using the flavours in their own work.

• Brand Positioning
• Creative Direction
• Art Direction
• Photography

Eat HomeMade began by delivering nutritious refrigerated and frozen ready meals locally during the pandemic, built around the idea of food made as you might make it yourself, without artificial ingredients. Royal Flush developed the brand identity and advertising to make that proposition clearer as the business grew from a local service towards a broader national brand.

• Brand Development
• Brand Identity
• Advertising
• Campaign Creative

Muir Cove Consulting works across rail, aviation, maritime and emergency preparedness, and founder Dave Steele wanted the identity to include a lighthouse as a symbol of guidance and shelter. Royal Flush developed a more abstract mark that retained the lighthouse idea while also suggesting infrastructure, movement and a train emerging from a tunnel.

• Brand Strategy
• Brand Identity
• Logo Design
• Visual Language

Oddly works across EDI, software development, technology consultancy and specialist digital services, and wanted a brand that felt deliberately louder and less conventional than the usual B2B technology language. Royal Flush developed a bold wordmark with the two Ds reversed, creating a simple but distinctive visual idea built directly from the name.

• Brand Identity
• Wordmark
• Logo Design
• Visual Language