Royal Flush · Brand consultancy
Make what’s different about your product easier to choose.
On a crowded shelf, your pack has to explain the product before anyone tastes it. It needs to make the flavour clear, justify the price and give someone a reason to pick it up.
Royal Flush designs food and drink packaging from North Wales and Manchester, connecting brand strategy with pack and range design. We work around those decisions, from a first product to an established range that needs a rethink.
Let’s talk about your brand
The work first
The format may be familiar. What belongs on it depends on the product, the customer and the brand.
Our food and drink packaging work includes coffee bags for York Coffee Emporium, crisp packets for Ten Acre, sauce-jar labels for Island Cuisine and food labels for Edwards of Conwy. Each brief connects the pack format, the way customers navigate the range and the brand story.
Ten Acre · Snacks
Royal Flush created the Ten Acre name, positioning, identity and packaging. Ben developed the eight initial flavour names and pack stories; colour helped distinguish each product within the same illustrated brand world. Ten Acre shows how a range can hold together without every product looking the same.
40+ international markets Historical brand reach
Explore the Ten Acre case studyYork Coffee Emporium · Coffee
Customer interviews, surveys and market research informed York’s identity and packaging. Royal Flush connected character-led coffee stories, illustration and colour coding across the range, then carried the identity into Shopify. The wider identity received Dieline Awards 2025 Gold / 1st Place in Beverage Brand Identity Systems.
Explore York Coffee Emporium
Island Cuisine · Food
The original packaging had been rejected by Tesco. We worked on the proposition and Creole brand story as well as the pack. The brand subsequently achieved listings with Tesco, Sainsbury’s, Morrisons and Asda.
Explore Island CuisineThe buying decision
A customer should not have to work hard to understand what is in the pack. Flavour, format and the reason to choose it need room to come through.
That means looking beyond the individual pack. What sits beside it? What does the price suggest? Is the flavour clear? Does a new product belong to the existing range, or need a different role?
Retail buyers also need to see how a product fits their range, whether the margin works and whether the business can deliver. Design has to support that conversation; it cannot secure a listing on its own.
Read what retail buyers look forWhere we can help
Define its place in the market, the people it needs to matter to and the brand identity and packaging that express it.
Work out what customers recognise, what still earns its place and what needs to evolve. A packaging brief does not automatically require a wholesale rebrand.
See Edwards of ConwyBring product names, flavour naming, visual hierarchy and range relationships into one coherent system.
Check whether the pack communicates as well in an online thumbnail as it does on a shelf, and what a new sales channel asks of the range.
Scope, without the guesswork
We work on pack design, product and flavour naming, wording and the way the range fits together. Where the brief needs wider brand work, that can sit alongside it.
Explore branding and brand strategy
If you need print-ready artwork, tell us at the briefing stage. We agree who will prepare it, what the printer needs and who signs off the label before design begins. Printing and manufacture also need clearly assigned responsibilities.
From brief to design
We begin with the product, the customer and the job the packaging needs to do. Existing packs, range plans, sales channels and production constraints help us see what must be kept and what can change.
Then we develop the creative direction: what should lead, how the brand comes through and how the products relate to one another. We discuss the work against the brief, so decisions have something firmer behind them than personal taste.
Before the next stage, we agree the design, the remaining information and who needs to approve it. Supplier and production responsibilities stay clear throughout.
Working together
Creative decisions often touch product, retail and production decisions too. We bring the relevant expertise around the brief and stay involved where it helps the work move forward.
Practical questions
Yes. We can start with the packaging brief. First we check whether the existing positioning and identity give the pack what it needs. If they do, the job may be an evolution rather than a new brand.
Your current packs or product concept, an outline of the range, intended customers and sales channels, and any known deadlines or production constraints. Tell us what is working and what feels unresolved.
An existing range refresh is a different job from naming and launching a new brand. The number of products, production requirements and approvals will shape the fee and schedule.
Related thinking
Start a conversation
Tell us about the product, the range and the decision you need help making.