Websites & ecommerce
Food & drink websites.
A better way to buy.
Give people a feel for the product.
Then make the next step easy.
Royal Flush plans and designs food and drink websites around how your business sells and how your customers choose. Our Shopify work includes York Coffee Emporium and In the Welsh Wind. Brand, content and the buying journey need to work together, whether the next step is an order, a booking or a conversation.
See the work
York Coffee Emporium
The coffee has character.
The shop should too.
York’s Shopify ecommerce work carried the new identity from the coffee pack into the shopping experience. Product stories and range distinctions needed to remain clear as customers explored the coffees online.
When nobody can smell the coffee, the words, images and choices on screen carry more of the story. York’s illustrated identity gave each coffee a character within a recognisable range.
Read the York Coffee Emporium storyWebsite strategy
What does the website
need to do for the business?
Selling direct, attracting trade enquiries and filling tables are different jobs. Before choosing a platform or drawing a page, we need to understand which matters most, what a worthwhile sale looks like and who will keep the site running.
For a food brand, the answer may depend on delivery costs, margins, shelf life and how often people reorder. For a hospitality business, it may be whether someone can quickly understand the experience, find the practical details and make a booking.
Sometimes a clear, persuasive website is the right answer. An online shop only makes sense when the business can support what it promises.
The buying experience
Good design makes
the choices clearer.
A customer should not have to work out what makes one product different from another. Range structure, pack sizes, ingredients, dietary information and photography all need a clear place in the journey.
We connect the visual identity with the content and page design, from the first impression to the point where someone is ready to act. On a phone, that means readable information, useful images and controls that are easy to use.
Delivery information and the cost of an order should be part of the conversation early. A beautiful product page cannot resolve an offer that does not make commercial sense.
Shopify for drinks brands
The shop belongs
to the brand.
For In the Welsh Wind, Royal Flush’s Shopify and website work brought the drinks range into the wider brand presentation. The supplied designs show how products, imagery and the distillery story sit together.
A food or drink website needs enough character to make the product memorable, and enough clarity to help someone choose. The balance comes from the offer and the audience, not from adding features for their own sake.
See In the Welsh WindProduct, content & fulfilment
Decide what happens
after the click.
Before a build starts, we agree the range, sales channels, delivery arrangements, product content, budget and launch requirements. Who will manage stock and orders? Which systems must connect? What does the customer need to know before paying?
Those answers shape the brief, the content and the technical requirements. Any specialist systems or integrations need to be agreed and checked for the particular project.
If the proposition itself needs work, we can address that through brand strategy. If the pack and the online presentation tell different stories, our packaging work helps bring them together.
How the work develops
Agree the job.
Design the journey.
Check the detail.
We start with the business model, the audience and the existing site, if there is one. Together we agree what needs to change and what a useful outcome would look like.
Next comes the structure: the pages, product information and decisions people need to move through. Creative development gives that journey the character of the brand, with content and imagery considered alongside the design.
The build follows an agreed scope. Review on desktop and mobile, content checks and a clear handover belong in the project from the start. Responsibilities for hosting, maintenance and ongoing support should be settled before launch.
In the Welsh Wind
The client’s perspective.
Ellen’s review describes the wider working relationship, which extends beyond the website project.
“We have run a number of successful projects and ongoing monthly support with Ben and have always been impressed with the feedback and strategies we have been given.”
Ellen · In the Welsh Wind
View original Google reviewBefore we talk
A few practical questions.
Can you work with our existing brand?
Yes. A website project does not have to become a rebrand. We first establish whether the identity and proposition give us what we need, then agree any gaps that matter to the site.
Do you build Shopify websites?
Yes. York Coffee Emporium and In the Welsh Wind are examples of our Shopify work. Whether it is right for you depends on the products, buying journey and people managing the shop. We agree the build scope and any integrations before development starts.
How long will the website take, and what is included?
We agree the schedule and scope around your product range, content, integrations and launch requirements. A straightforward shop and a site with specialist systems are different jobs. The proposal sets out what we will deliver, what we need from you and who will look after the site after launch.
Can a website support trade as well as direct sales?
It can, but the two audiences may need different information and next steps. We would establish whether trade visitors need to enquire, access product information or place orders before defining the solution.
What should we bring to the first conversation?
Your current website, what you sell, who buys it and what is getting in the way. If you have useful sales or customer information, bring that too. You do not need a finished technical brief.
Keep exploring
The website is part
of the route to market.
Start a conversation
What should your
website make possible?
Tell us where the current experience falls short, or what you are preparing to launch.