Selected work · Island Cuisine · Creole food
Tesco said no.
That was where the project started.
A packaging rejection exposed a bigger brand problem.
Island Cuisine’s existing presentation had been rejected by Tesco. The task was to make the whole proposition clearer and more credible, from the brand itself to the pack and the retail presentation.
The product had a story.
The brand was not telling it.
Founder Ronnie Albert and the Creole food proposition gave Island Cuisine something distinctive. The existing branding was not making enough of either.
The opportunity was to build around the person and the food behind the business, giving buyers and customers a clearer reason to take an interest.
Start with Ronnie
and the Creole proposition.
Royal Flush worked across strategy, positioning and visual identity to put that distinction at the centre of the brand. Ronnie and the Creole proposition became the basis for its personality, language and presentation.
Identity & packaging
Make the Creole proposition
clear on the shelf.
A consistent label structure tied the jars together, with colour distinguishing the sauces. Type, imagery and language made the Creole proposition visible across the range.
The aim was stronger shelf presence and a range that felt credible to retail buyers. Packaging and retail presentation developed together, giving the brand a system it could use beyond one jar.
Explore our packaging work
Beyond the jar
Carry the same story
into the sales conversation.
The same identity carried into advertising and range presentation. The sauces, Ronnie’s role and the Creole proposition remained recognisable as the brand moved beyond the pack.
The work gave Island Cuisine a more coherent way to introduce itself, whether someone was considering the range for a shelf or choosing a sauce for home.
Subsequent retail listings
From the original rejection
to national supermarkets.
Tesco · Sainsbury’s · Morrisons · Asda
Island Cuisine went on to achieve listings with these retailers. Royal Flush’s contribution was the brand strategy, identity, packaging and retail proposition described here.
Historical supermarket listings.
A stronger pack starts
with a clearer offer.
Island Cuisine needed more than a different-looking pack. Building the proposition, identity and retail presentation around the founder and the food gave the business a clearer story to take to market.
Explore brand strategyKeep exploring
Keep the commercial
question in view.
Is the problem really
the packaging?
Tell us what is getting in the way, and what you have tried so far.